Embracing the Unique Features and Strengths of Paper & Board
How can we showcase diversity in Paper & Board to clients
Background
Specializing in the production of corrugated boxes (cartons) and white & brown paper, Bulleh Shah Packaging, is a provider of renewable packaging materials, served for over 400 brands across various industries. Clients included major global brands like TetraPak and Nestlé, as well as a number of local businesses.
Key Challenge
Many clients didn’t fully understand the vast range of strengths and varieties available in corrugated boxes (cartons) & Commercial Paper Packaging Business.
What are some innovative ways we can educate clients about the range of products offered by the corrugated box industry, ensuring that the information is engaging, easy to understand, and memorable?
User-Centered Question
How can we showcase strengths and varieties available in corrugated box industry to B2B clients in Companies like Nestle, TetraPak and more?
Ideate
Our goal was to create a product that allows clients to easily reach out while at their desks and explore the various strengths and types of corrugated boxes available. To achieve this, we developed a calendar and notebook duo that would not only showcase the box varieties but also serve as a useful tool for decision-making.
Solution:
We designed both products using recycled materials, aligning with sustainability values. The calendar was crafted in a way that was visually engaging and functional. Its creative design made it stand out as a product clients would want to keep on their desk, rather than giving it away. The calendar acted as a tool to help customers make informed decisions on which type of corrugated box would best suit their needs for upcoming product launches.
Outcome:
The calendar and notebook became an essential resource for clients, offering both practical value and aesthetic appeal. By merging functionality with creative design, the product not only communicated the variety of corrugated boxes but also established itself as a valuable decision-making tool for clients in their daily workflow.
